HomeBlogInfluencer MarketingInfluencer marketing for Gaming companies – [Tiktok Case studies included]

Influencer marketing for Gaming companies – [Tiktok Case studies included]

Gaming companies and gaming startups are riding the wave of the internet. Post the advancement of Jio, gaming as an industry has started to boom and experts(NASSCOM) puts the gaming industry as a $1.1 Billion business by 2020 with over 628 million players.

MPl tiktok influencer marketing gaming fantasy apps
MPl tiktok influencer marketing gaming fantasy apps

With the popularity that gaming got in recent years, the number of companies trying to acquire real cash players has also increased multi-fold. The acquisition costs have been rising all along and in recent months they the CPC, CPM, Cost per registration, Cost per first-time deposit, everything has increased multifold. Overall, gaming as a category has become extremely competitive in terms of user acquisition and retention.

All the gaming companies are looking for some cheaper and most effective way to reach out to real cash game app users in tier-2, tier-3 cities. So, whichever company reaches to these audiences first, is going to win the marketing game and thereby be the biggest players in the industry.

Influencer marketing for real cash gaming apps in Tiktok, Youtube & Instagram:

This is where Influencer marketing comes into picture. Users are spending a lot of time on social media platforms such as Tiktok, Instagram, Youtube consuming a lot of content from their favourite tiktokers, Instagrammers and YouTubers.

Why does influencer marketing play a major role in fantasy cricket, rummy, poker apps?

Influencers are credible people whom the user already trusts. As almost all the gaming apps are dealing with real money, users will be vary before they put in their cash and play the game in a new app. So, when someone whom the user already trusts endorsed the cash game app, the trust of the user in the app increases exponentially and the user won’t hesitate to make their first time deposit. Think of it as a Shahrukhan endorsing Byjus, or a Hrithik Roshan endorsing Vedantu in their #21DayLearningChallenge or a Shilpa Shetty endorsing a fitness product on her Tiktok account.

Tiktok Influencer marketing by MPL(Gaming app)

MPL or Mobile premier League is a famous gaming app in India. They have already roped in Virat Kohli as their brand ambassador. MPL has cash games of all types, fantasy cricket, Rummy for cash, poker, fruit chop, fantasy football, fantasy basketball, Speed chess, ice jump, Archery, Battle fleet, fruit dart, carrom, Ludo, pool, MPL quiz, and recently partnered with Pubg making them a unique player in the gaming industry.

Influencer marketing campaign by MPL on Tiktok

Tiktok Influencer marketing video of MP, popular gaming app in India

They’ve bet big on Influencer marketing on Tiktok for their fantasy cricket app for the upcoming IPL, the date of which will be confirmed post the lockdown due to Corona crisis(COVID19). In fact, influencer marketing is the way forward for marketing during and after Corona pandemic covid-19

Top Fantasy Cricket/gaming apps in India which need Influencer marketing on Tiktok by Spacemen Digital

  1. Dream11
  2. BalleBaazi
  3. PlayerzPot
  4. MyTeam11
  5. My11Circle
  6. Howzat
  7. Batball 11
  8. Fantasy power 11
  9. Nostra Pro
  10. Halaplay
  11. Gamezy
  12. MPL fantasy cricket
  13. Paytm First fantasy cricket
  14. Faboom

Popular Rummy/card gaming apps/sites that needs influencer marketing on Tiktok by Spacemen Digital

  1. Rummy circle
  2. Ace2three
  3. Junglee Rummy
  4. Rummy Culture
  5. Rummy Passion
  6. KhelPlay Rummy
  7. Deccan Rummy
  8. MPL
  9. Paytm Games

There it is, we’ve given you the entire spectrum of Influencer marketing for gaming apps in India. If you are someone looking to work with the best influencers in the country, then you should contact us. Fill the form on the best influencer marketing agency in India to hear back from us.

Are you an influencer on Tiktok/Instagram/Youtube? Fill the form on the best influencer marketing agency in Bangalore to be included in our list of gaming and other influencers.

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