Dettol is a brand that needs no introduction in India. Dettol has been a household name since decades. On the onset of coronavirus pandemic, to emphasise on the need to wash hands on a regular basis, Dettol took to Tiktok to spread the word.
Dettol has started. a hashtag challenge by the title Dettol handwash challenge. By the time of writing this article, the challenge has amassed 43 Billion views on Tiktok making it one of the most successful hashtag challenges on Tiktok in terms of views and brand visibility.
The reason behind the successful influencer marketing hashtag challenge by Dettol is because the concept of the challenge is very simple and unique. Dettol has come up with their own song popular with title dettol handwashing song composed by Rajiv bhalla and a template wherein tiktokers will dance for the dettol tune for 20seconds.
They have roped in Bollywood tiktok celebrities like sunny leone, Jacqueline Fernandez, genelia d’souza, riteish Deshmukh, Urvashi Rautela etc.
Dettol handwash challenge video by Sunny Leone – Tiktok Influencer marketing combined with Hashtag challenge
Dettol #handwashchallange rules
Dettol India encourages you to regularly wash your hands using the correct steps for 20 seconds. Keep calm and tag 4 of your friends to spread the message. To Participate 1. Choose #HandWashChallenge from Discover Page 2. Show your signature dance move when song begins for the first 5 seconds 3. At the 5th second point at the “Clock” appearing on top right corner of the frame 4. Perform handwashing steps for next 10secs 5. Post it with the #HandWashChallenge, tag @dettol_india & 4 of your friends, & nominate them to take the challenge
This has been an enormous branding campaign for Dettol during the COVID-19 crisis. Many brands which are in the same segment are losing out on the huge opportunity to position themselves are one among the market leaders.
You can find all the videos of the handwash challenge of Dettol in the link below:
The brands that can benefit from the tiktok influencer marketing during covid19 times are as follows:
If you want similar campaigns to be done for branding and outreach on tiktok and Instagram with the best influencers, then go to the best influencer marketing agency in India and fill the form. Our team will contact you and get your tiktok marketing strategy sorted.
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